Starbucks is not a coffee shop - it’s a bank | Fintech Friday - 34
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Have you ever heard the reference that McDonald’s is a real estate company that sells burgers or that Harvard and Stanford are in the hedge fund business with an education unit? Well, let’s take a look at one of that saying - Starbucks is not a coffee shop, it’s a bank.
In 1971, the first Starbucks café opened up in Seattle. Fast forward 50 years, it has become a global coffee giant. Today, they make 170,000 different varieties of drinks. With a $124.4 billion company, Starbucks trails only McDonald’s as the largest restaurant chain by market capitalization. So why do we say that they are a bank disguised as a coffee shop?
At the end of 2021, mobile transactions accounted for roughly 24% of total transactions. Most of them were purchased through a virtual Starbucks gift card. Today, roughly 44% of transactions are done with a Starbucks card. They hold about $2.4 Bn in cash uploaded by customers to be used later. That number is far higher than the deposits of multiple global banks. However, Starbucks is not a bank legally. Consumers cannot withdraw the cash balance in the card like a real bank and it can only be used to purchase coffee.
Another important aspect to note here is the breakage income of Starbucks. If a customer forgets that deposited money in Starbucks account or it never gets used due to some reason, that is known as breakage income. Starbucks’ annual report found a breakage income of $125 million in FY19.
The CEO of South Korea’s third-largest financial group stated in the past that Starbucks is an unregulated bank. We cannot be sure what will Starbucks do next. It could get involved in asset management through its prepaid cards, as well as the currency exchange, loan, and insurance sectors.
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